INSUBCONTINENT EXCLUSIVE:
It can be hard sometimes to grok the scale of the gaming community, but the occasional charity event not only demonstrates the hugeness of
the industry but also its diversity and willingness to shell out for a good cause
Today Blizzard announced that an Overwatch charity campaign raised an impressive $12.7 million for breast cancer research in just two
weeks.
Overwatch is an extremely popular team-based shooter game that has made an impression not just with its solid gameplay, but its
striking and inclusive character design
This sensitivity to the ever-widening demographics of gaming led them to conceive of this charity campaign back in May.
Players could for a
limited time purchase a special &skin,& or 3D model, for the character Mercy — she the most powerful healer in the lineup, so the choice
makes sense, even though the statuesque blonde isn&t exactly their most interesting character work
(A Pink Genji would probably look cool, but it would probably just make more people play him — a regrettable outcome.)
Special skins are
highly sought-after, and while many can be obtained through in-game loot boxes, they can also be purchased
In this case, the price was set at $15, rather high for a skin but clearly that didn&t deter players, who shelled out by the thousands for
both it and related t-shirts.
I asked for a breakdown, but a little napkin math gives a basic idea of the volume
The press release announcing the $12.7 million number says &thousands& of t-shirts were sold at $30 apiece; usually if it 10,000 or more
they say so, so we&ll just use 10K as our estimate
That makes $300K from shirts, so the remaining $12.4 million means somewhere north of 820,000 people paid for the Pink Mercy skin.
Think
about that! In two weeks more than three quarters of a million people paid $15 each for a virtual item
It all going to the Breast Cancer Research Foundation, by the way
They got a big novelty check:
And this is by no means the only big gaming charity event
Games Done Quick regularly raises millions, and Penny Arcade Child Play got so big that it had to be spun off as its own thing
It just recently announced a round of grants funding pediatric hospital equipment and staff, by the way.
This event went well enough that we
can probably expect more in the future for other causes — I&ve asked Blizzard for any details on that front and will update if I hear
