INSUBCONTINENT EXCLUSIVE:
Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow
developers (of primarily mobile games) to concentrate on building great apps while AppLovin takes care of everything else.
The company
declined to comment on how much it charges, or what kind of equity it may take in a company in return for its services, but it did say that
it has managed to juice downloads of a number of top games — including recent number ones likeLove Balls and Weave the Line; the game Draw
In, and Cash, Inc.
While the new studio and AppLovin other marketing services can&t assure that any developers& apps will stay in the number
one slot, the company has been making money hand over fist to use its tools to help applications get to (or at least near) the top of the
charts.
According to the company it has helped developers get their apps downloaded 200 million times and published five $1 overall apps.
In
a statement, the company vice president of strategic initiatives, Rafael Vivas, said:
&AppLovin platform fuels growth of the mobile
development ecosystem and helps level the playing field by allowing independent developers to create apps and get them discovered… Lion
Studios is an extension of this goal, and goes one step further to help developers publish and promote their apps & empowering great talent
to have access to the same resources as larger companies.&
