INSUBCONTINENT EXCLUSIVE:
Parag has hiked Gowardhan brand milk prices by Rs 2 per litreNew Delhi: A day after Gujarat Cooperative Milk Marketing Federation (GCMMF)
which markets milk and related products under Amul brand, raised the prices by Rs 2 a litre effective from today (March 1, 2022), Parag Milk
Foods Limited has followed suit and raised the price of its Gowardhan brand of cow milk by Rs 2 per litre.The price hike comes into effect
from today.With the hike in prices, Gowardhan Gold milk will now cost Rs 50, up from Rs 48 per litre, Parag Milk said in a
statement.Similarly Gowardhan Fresh, which is the toned variety, will now cost Rs 48, against Rs 46 per litre earlier.Parag Milk Foods
and cattle feed that has led to an increase in the overall cost of operation and milk production."Parag Milk Foods said the input cost of
dairy farmers have gone up.As milk demand increase during summer, farmers need to be adequately compensated to ensure sustained milk
production.The company has also cut trade discounts and other costs and have passed on higher increases to the farmers at this point in time
to motivate them in this difficult period.
