INSUBCONTINENT EXCLUSIVE:
their business to HUL.Terming such reports as "completely false, fabricated and baseless", MDH in a message posted on its official Twitter
account urged people "not to believe such rumours"."MDH Pvt Ltd is a legacy, which Mahashay Chimi Lal Ji and Mahashay Dharampal Ji nurtured
all their lives, and we are committed to taking that legacy forward with all our heart," said a message from MDH Chairman Rajeev Gulati.HUL,
which owns popular household brands such as - Lux, Lifebuoy, Surf Excel, Rin, Wheel, Ponds - declined to comments on the issue."We do not
comment on market speculation," said an HUL spokesperson.A report had claimed that HUL is in talks with the Delhi-based Mahashian Di Hatti
increased their play into the spices segment, which is considered to be a high margin business.In 2020, ITC had acquired Sunrise Foods - a
prominent player in the spice market in Eastern India, in a Rs 2,150 crore deal.Dharampal Gulati, who had brought the family company from
2020.After that, the business was passed on to the next generation.MDH has a range of over 60 products
and is published from a syndicated feed.)
