INSUBCONTINENT EXCLUSIVE:
Meet Wilson, a new iPhone app that plans to change the way you discover and listen to podcasts
The company describes the app as a podcast magazine
It has the same vibe as Longreads, the curated selection of longform articles.
With its minimalistic design and opinionated typography,
Wilson looks like no other podcasting app
On an iPhone X, the black background looks perfectly black thanks to the OLED display
It feels like an intimate experience.
Every week, the team selects a handful of podcast episodes all tied together by the same topic
Those topics can be the Supreme Court, the LGBTQ community, loneliness, dads, the World Cup…
Each issue has a cover art and a short
And the team also tells you why each specific podcast episode is interesting
In other words, Wilson isn&t just an audio experience
You can listen to episodes in the app or open them in Apple Podcasts.
Navigating in the app is all based on swipes
You can scroll through past editions by swiping left and right
You can open an edition by swiping up, and go back to the list by swiping down
This feels much more natural than putting buttons everywhere.
Wilson also feels like tuning in to the radio
Podcasts are great because they let you learn everything there to learn about any interest you can have
But it also narrows your interests in a way
Podcast apps are too focused on top lists and &you might also like& recommendations.
Gone are the days when you would switch on the radio
and listen to a few people talk about something you didn&t know you cared about
Human editors can change that
That why Wilson can be a nice addition to your podcasting routine.
