INSUBCONTINENT EXCLUSIVE:
During the last quarter, Xiaomi bumped Samsung off the number one spot as the leading smartphone brand in India
Indian smartphone market has highlighted the market distribution between the leading brands in the country
Xiaomi leads the pack at 31% while Samsung follows at 26%
that manufacture feature phones
portion of the smartphone market, while Samsung is at a similar level as before
On the other hand, Oppo and Vivo have both seen their market share halved though they retain their positions.The scatter also seems to be
converging with Indian customers developing brand preferences for smartphones
This can be analysed from the fact that users outside the top five brands seem to have dropped 10%.Nonetheless, the niche communities around
the OnePlus, Motorola and Google Pixel can't be discounted.Though Nokia may not be on the list of the top smartphone brands in India, they
seem to be gaining ground in the feature phone segment with their market share shooting up from 0 to 7.3% in under a year.Unfortunately, the
The company is actually the biggest loser among its competitors with the portion of feature phones shrinking from 25% to just under
Following from the low prices that Jio has set in the telecom space, the expansion and deals on the Jio network have also fed into the
tried to topple the other with design features like the notch or emphasising its camera capabilities like the dual aperture optics of the
Samsung S9 or the Huawei P20 Pro with three rear cameras
