INSUBCONTINENT EXCLUSIVE:
That said, the free tier has always limited users to shuffle
With the new version, users can listen on-demand to whatever song they want, as many times as they want, as long as those songs appear on
750 tracks (>40 hours of music) that Spotify is serving up to users for on-demand listening.Spotify will also make recommendations in the
free mobile version based on existing user-made playlists, from the songs on those playlists to the name of the playlist itself
Spotify will make recommendations similar to it as well.Finally, Spotify has built in a low-data mode (called data saver) that cuts data
consumption by up to 75 percent
data.With the new data consumption system, which caches music ahead of time to stream via 3G, users can actually listen to much more music
Alongside utilizing 3G, Spotify is also optimizing the streaming itself as well as the app (including imagery and other UI elements) to save
data and power.All that said, advertisements will still run on the free tier of Spotify
free tier to mobile, letting users listen to their playlists on shuffle with ads
In fact, today Spotify has 90 million users on the free tier
since 2014, especially where it concerns the premium mobile player.Spotify is built upon three tiers: ubiquity, personalization and freemium
overall strategy as paid services like Apple Music continue to grow.
