INSUBCONTINENT EXCLUSIVE:
Etleap is a play on words for a common set of data practices: extract, transform and load
The startup is trying to place these activities in a modern context, automating what they can and in general speeding up what has been a
tedious and highly technical practice
Today, they announced a $1.5 million seed round.Investors include First Round Capital, SV Angel, Liquid2, BoxGroup and other unnamed
The startup launched five years ago as a Y Combinator company
It spent a good 2.5 years building out the product, says CEO and founder Christian Romming
Those include Okta, PagerDuty and Mode, among others.Romming started out at adtech startup VigLink and while there he encountered a problem
problem and started Etleap
While there were (and continue to be) legacy solutions like Informatica, Talend and Microsoft SQL Server Integration Services, he said when
he studied these at a deeply technical level, he found they required a great deal of help to implement
He wanted to simplify ETL as much as possible, putting data integration into the hands of much less technical end users, rather than relying
on IT and consultants.One of the problems with traditional ETL is that the data analysts who make use of the data tend to get involved very
late after the tools have already been chosen, and Romming says his company wants to change that
You end up with a bread line where analysts are at the mercy of IT to get their jobs done
Regardless of the method, it handles all of the managing, monitoring and operations for the customer.Romming emphasizes that the product is
really built for cloud data warehouses
For now, they are concentrating on the AWS ecosystem, but have plans to expand beyond that down the road
months, mostly increasing the engineering team to help further build out the product and create more connectors.
