INSUBCONTINENT EXCLUSIVE:
many ways a carbon copy of IKEA, the Swedish furniture giant which pulled out of Russia last year following the outbreak of conflict in
indistinguishable from those sold at IKEA
are greeted with a children's room decorated in pink tones, evoking the ambiance of a young girl's bedroom
Customers walking around remarked that they would have preferred a more gender-neutral or diverse approach in decor
The price tag shows that the whole room costs 90,000 rubles ($992).Old Russian penmanship exercise books are displayed on the desk in the
carbon copy of the Swedish store on which it models itself.Despite the apparent similarities, customers told The Moscow Times that this
Russian clone falls short of the high standards set by the brand it seeks to emulate.Natalya, a customer who declined to give her surname,
Sofia Sorochinskaia / MTFor more than 20 years, Russians looking for affordable, minimalist furniture had shopped at IKEA, whose Russian
selling off its Russia-based assets.The team behind Good Luck had previously worked on IKEA's retail development in Russia, and many of its
retail employees had worked at IKEA before its exit
The company says it eventually plans to open 1,000 retail locations across Russia and neighboring Belarus.Another IKEA clone, the
Belarusian-founded Swed House, in April opened its first store in Russia
Swed House still sells original IKEA products and manufactures them in the same factories once used by the Swedish furniture giant.Good Luck
claims that customers will not see the difference between its products and those sold by IKEA."The departure of IKEA is no reason to give up
on the interior design you love
are organized into six collections
did not name them.For now, Good Luck offers only bedroom and living room items, with little variety
300-square-meter store.There are no kitchens or bathrooms in Good Luck, which sales associates said was because these spaces would have
required the store to install special equipment
There is currently no supplier for these items, the employees said, without providing a reason why.Dishware was also noticeably absent at
they have been missing for the past year
The designs are indeed not very diverse, but employees say that this is temporary and soon the collections will become more
original.Employees added that many of them used to work at IKEA and are awaiting a return to the old IKEA storefronts
The company plans to expand, but they are uncertain about the timeline for this expansion."We are in negotiations to expand our product
range, but no one knows exactly when it will happen," said one sales associate, who declined to share their name.For now, customers
