INSUBCONTINENT EXCLUSIVE:
Meta&s new Twitter competitor, Threads, is looking for ways to keep users interested after more than half of the people who signed up for
the text-based platform stopped actively using the app, Meta CEO Mark Zuckerberg reportedly told employees on Friday.Threads launched on
July 5 and signed up over 100 million users in less than five days
But Musk says more and more people are returning to Twitter.&Obviously, if you have more than 100 million people sign up, ideally it would
be awesome if all of them or even half of them stuck around
We&re not there yet,& Zuckerberg told employees yesterday, according to Reuters, which listened to audio of the event.Third-party data
suggests that Threads may have lost many more than half of its active users
Daily active users for Threads on Android dropped from 49 million on July 7 to 23.6 million on July 14, and then to 12.6 million on July 23,
web analytics company SimilarWeb reported.&We don&t yet have daily numbers for iOS, but we suspect the boom-and-bust pattern is similar,&
&Threads took off like a rocket, with its close linkage to Instagram as the booster
However, the developers of Threads will need to fill in missing features and add some new and unique ones if they want to make checking the
app a daily habit for users.&Although losing over half of the initial users in a short period might sound discouraging, Reuters said
Zuckerberg told employees that user retention was better than Meta executives expected
&Zuckerberg said he considered the drop-off ‘normal& and expected retention to grow as the company adds more features to the app,
including a desktop version and search functionality,& Reuters reported.The post Most of the 100 million people who signed up for Threads
stop using it first appeared on Ariana News.
