INSUBCONTINENT EXCLUSIVE:
Amul wholesale dealers provide supplies from the entire range of Amul products at the shop.Have Rs 2 lakh-Rs 2.5 lakh to invest in a
business Gujarat Cooperative Milk Marketing Federation (GCMMF), the food product marketing company that owns milk brand Amul, offers a
franchise business opportunity at a starting investment of Rs 2 lakh
Individuals holding a shop of a minimum size of 100 square feet can apply for an Amul franchise to earn margins up to 20 per cent on retail
of a range of products, according to Amul's website - amul.com
Anyone with a shop of 100-300 square feet of area and the "willingness to invest Rs
2-2.5 lakh" can apply for an Amul parlour, according to the Amul website.Here are five things to know about this business opportunity from
Eligibility: Amul parlours, or Amul exclusive outlets, sell Amul-branded products
The outlets are required to be spread over 100 to 300 square feet of area
The outlet can be located "in markets, premier educational institutes, hospitals, railway stations, bus stations, municipal corporation
where there are high footfalls", according to the Amul website
The shop can be either owned or rented by the applicant of Amul franchise
Costs towards interiors and equipment are to be borne by the franchisee, or the shop owner applying for the Amul franchise.2
Supplies: Amul wholesale dealers provide supplies from the entire range of Amul products at the shop
Amul's product portfolio is divided into three broad categories: Dairy Products, ice-creams and pouch milk, according to Amul.3
Margin: Retail margins vary from product to product
Amul has indicated a margin of 2.5 per cent on pouch milk, 10 per cent on mlk products, 20 per cent on ice cream and about 50 per cent on
recipe-based items such as ice cream scoops, sundaes, baked pizzas, sandwiches and cheese slice burgers
Franchisee need not pay any royalty or share any revenue with Amul, according to the company's website
The franchisee can expect a monthly sales turnover of Rs
Formats: Amul offers two formats for setting up a franchise business: preferred outlet and ice-cream scooping parlour
While the Amul preferred outlet, also known as Amul railway parlour or Amul kiosk, requires an area of 100-150 square feet, the space
requirement for the ice cream scooping parlour is a minimum of 300 square feet.Type of format;Prebuilt shop size requirement (in square
2.00 lakh (approx)Break up = Non-Refundable Brand Security - Rs 25,000 / Renovation - Rs 100,000 (approx.) / Equipments - Rs 70,000
Cost: For Amul preferred outlets, railway parlours or kiosks, an investment of Rs 2 lakh is required
This includes a non-refundable brand security amount of Rs 25,000 and renovation cost of Rs 1 lakh approximately, according to the Amul
For the ice cream scooping parlours, an investment of Rs 6 lakh is required
Recurring expenses such as employee cost, electricity charges and shop rentals are borne by the franchisee out of the gross retail margins
earned, according to the company.How to apply for Amul franchise onlineApplications can be submitted using an online form available on the
Applicants are required to provide details such as name, mobile/email, address and area of the shop along with digital copies of a demand
draft and a cancelled cheque, according to the Amul website.
