INSUBCONTINENT EXCLUSIVE:
Reward miles are nice if you fly a lot but what if you bike or take Lyfts or just like to wander around town A new app called Miles aims
to give you rewards for all of those things, bringing the concept of rewards out of the air and onto the ground.
Miles, co-founded by Jigar
Shah, Paresh Jain and Parin Shah, is a San Jose-based company that looked at the problem of reward miles outside of airlines as well as the
problems associated with city planning and traffic data generation
The app, which is now in the iOS App Store, can see when you walk, ride a bike, take the bus, drive yourself, or even hop in a Lyft or an
It then rewards you on a sliding scale depending on how eco-friendly your trip is
Biking, for example, is worth more than driving or even taking the bus.
&Mobility today is a universal behavior that goes largely
unrewarded,& said Jigar Shah
&To date, travel rewards have been siloed and limited to one form of travel & with consumers facing exclusions when comes to earning and
Miles solves for this gap in market by allowing anyone to earn rewards & simply by traveling and commuting how they do every day.&
What can
you get with your miles Just for signing up you can get 2,000 miles which is enough for a $5 Starbucks, Target, or Whole Foods gift card,
There are also &nearby& that bring up deals from merchants in your area but right now most of the deals are online
More miles gets you better deals.
&In contrast to rewards programs in the market today, Miles delivers value for every mile traveled, across
every mode of travel, anywhere in the world
Whether by car (as a driver, passenger or rideshare), plane, train, subway, bus, boat, bicycle, or on foot, the Miles app effortlessly
awards users& travel & regardless of where their journey takes them
Miles can be saved or redeemed at any time & with the value increasing every month as more merchants accept them as a form of payment,& said
Shah.
Because the app tracks your movement on multiple types of transport the Miles team foresees connecting with city governments to supply
traffic and usage data for various forms of transport
Further, because miles can be redeemed locally, they could also increase foot traffic.
The company raised $3 million from Porsche Digital,
Scrum Ventures, and others
Former TechCruncher Keith Teare also worked with the team on the raise.
Interestingly, the platform can also work to create predictive
recommendations based on your position and past likes and dislikes.
&By leveraging the Miles& predictive AI platform, business and brands
can deliver value to customers by offering to meet their near future needs as they travel, such as when someone needs a meal, a fill-up at
the gas station, or a ride,& wrote the team
&Annoying marketing can become true customer service by enabling hyper-targeted rewards related to immediate need
This not only leads to increased customer loyalty and repeat visits, but also increased sales.&
&We saw an opportunity to deliver more value
to people as transportation continued to evolve,& said Shah.
Multiple city governments are looking to implement the technology locally and
the Contra Costa Transportation Authority will &offer rewards as an incentive to promote alternative and sustainable mode of transportation
through the Miles platform.& Seattle is next and maybe some day soon you&ll be earning miles for walking and driving in your home town
At least it will get us out of the house.
