INSUBCONTINENT EXCLUSIVE:
NEW DELHI: With the conclusion of Dhanteras, Diwali and Bhai Dooj, the Indian festive season is more or less over
Inputs gathered from industry executives suggest that the festive season has closed on a sound note with sales comfortably surpassing last
laptops, cars, apparel and even luxury handcrafted chocolates.Call it the added impact of the cricket World Cup, smartphones were a clear
winner with huge consumer demand for premium range of phones
Vijay Sales, for instance, saw a nearly 50-55% year-on-year growth in sales of mobiles this festive season (from Navaratri to two days post
When people travel, they watch content on their cell phones
The overall demand has been reasonably good and we saw more store footfalls this season
flavour of the season with consumers upgrading their purchases across most categories, including refrigerators, washing machines and ACs
easy financing schemes for consumers
Kamal Nandi, business head and executive vice president at Godrej Appliances.Festivities aside, the World Cup has aided the sales of
Havells India witnessed substantial surge in demand for smart and QLED TVs, said executive vice-president Rajesh Rathi.However, Gupta said
cashed in on pent-up demand
Blue Star saw a 30% y-o-y sales growth through the Onam to Diwali period this year, said MD B Thiagarajan
Voltas partly attributed the robust festive demand to real estate expansion, new and renovated homes
Eric Braganza, president at CEAMA, estimates that the consumer durables industry saw a 20% y-o-y sales growth this festive
(Navaratri-Diwali) season.Auto sector has already reaped in benefits of festivities
Powered by SUVs, the local car industry hit sales revenues of Rs 1.3 lakh crore between Onam and Bhai Dooj, TOI had reported
earlier.Jewellery was another consumer favourite with light weight items like bracelets, small chains being added to the shopping carts
Joyalukkas Group registered a 28% y-o-y increase in sales during the Dhanteras to Diwali period this year
Sales growth in gold alone was about 19%, said CEO Baby George.With online democratising access to brands for all, demand for apparel shot
Amazon said that its fashion segment recorded a three-fold growth in sales this festive season over last year
Premiumisation was pretty much evident here as well, with premium shoes and luxury beauty products among top choices
More than 60% of new shoppers of fashion and beauty products, in fact, came from tier II cities and beyond.Even in the packaged foods space,
gourmet offerings by players like ITC Foods made brisk business
Fabelle One Earth, a collection of luxury handcrafted truffles, was received well by consumers, said a company spokesperson.Furniture
