INSUBCONTINENT EXCLUSIVE:
Canada and Google have struck a significant deal requiring Google to pay Canadian media outlets for using their content.Announced by the
federal government, the deal follows extensive negotiations
Google promises CAD 100 million annually, adjusted for inflation.This financial support marks a major step in media compensation
The Canadian government, however, retains the right to revise the agreement.This condition applies if more favorable terms emerge in other
countries.Prime Minister Justin Trudeau praised the agreement
(Photo Internet reproduction)Trudeau described the deal as a democratic model, ensuring ongoing support for the media sector
This act, known as Bill C-18, aims to support news outlets financially.It requires tech giants to make deals with media companies for
Scheduled for December 19, this law has faced opposition from Google and Meta.Google threatened to block news sitesIn early October, Google
threatened to block news sites on its search engine
This was a response to the Canadian law.Under the agreement, Google will negotiate with a single group representing all media
This approach aims to reduce the risk of complex legal disputes.Meta, owning Facebook and Instagram, has already restricted news content
This action started on August 1.The media sector views this deal positively
They fear the sum might not suffice to address the media crisis.Marla Boltman, director-general of Les Amis, hopes for additional support
measures.This legislative move by the government aims to revive the press in Canada
It addresses the shift of advertising revenue to digital giants, a trend impacting the media industry.
