INSUBCONTINENT EXCLUSIVE:
It started with the departure of CEO Sebastian James and CFO Humphrey Singer following a troubled 2017 in which profits fell considerably,
unfavourable market conditions
It also expects profits to fall again during the next 12 months and has announced that it will shut 92 of its 700 Carphone Warehouse stores
in 2018.And then, to cap it all off, it suffered a data breach that saw millions of personal data records and payment cards
affected.Changing habitsA lot of its woes can be attributed to changing consumer habits
SIM-Only tariffs and SIM-free handsets are becoming increasingly popular and this is having an effect
that people are upgrading less frequently than they used to
Alex Baldock has been in the job since April and has indicated his desire to overhaul the company with the increased use of data analytics,
new technologies and better marketing, as well as renegotiating contracts with the mobile operators.Since the collapse of Phones4U in 2014,
the past few years and there is a suggestion that they might prefer to focus on their own channels because they are more profitable.Three
then see the same in a Carphone Warehouse store at a different price
new technology and listening to, and actioning insights from, your customers
