INSUBCONTINENT EXCLUSIVE:
When you think of &Firefox,& you probably think of something that looks like this:
Or, perhaps, something like this:
That logo (or some
iteration between the two) has been the browser logo since it launched back in 2002
Its time for change, Mozilla says.
In a blog post about &evolving the Firefox brand,& Mozilla Creative Director Tim Murray outlines the
company thinking: Firefox isn''t just one browser now
With side projects like Firefox Rocket (the company browser for connections with less bandwidth) and Firefox Reality (Firefox, but for
virtual reality), the company is finding it needs a bit more wiggle room with its design language.
While they shared a few work-in-progress
potential logos, they were quick to note that none of them are final
They might tweak things over time (and they&re asking for feedback), or just go back to the drawing board all together.
The whole thing
might sound a bit up-in-the-air right now, and that mostly intentional — it still pretty early days in the process
But eventually, Firefox will be getting a new logo; or, more accurately, new logos.
The work was presented in two potential &systems,& each
composed of one &Masterbrand& logo and 11 auxiliary logos
The masterbrand would be the primary one used for representing the brand as a whole, while those beneath it could each represent an
individual product.
The two new &Systems& of icons:
If it a choice between the two systems, I like System 2 — but I&ve always liked
the existing Firefox logo, and that the set that feels like more of an update and less of a complete replacement
It more &Firefox&, less just &fox.
Firefox says the branding shift should come together &over the next few months& — so if you&re a fan of
the classic logo, it&ll still be hanging around for a while.
