INSUBCONTINENT EXCLUSIVE:
In 2023, Brazilian soccer achieved a record with marketing revenues reaching R$1.4 billion ($275 million), marking a 22% increase from the
($1.75 billion), which also included TV rights and player transfers.This robust financial health supports sustainable growth and global
Sports marketing expert Amir Somoggi predicts further growth.He advocates for a marketing disruption to diversify income sources
Currently, sponsorships make up 73% of marketing income.Soaring Revenues in Brazilian Soccer
(Photo Internet reproduction)However, clubs like Flamengo and Palmeiras are venturing into product sales and brand licensing, significantly
boosting their financial standing.In 2023, Flamengo led with R$242 million ($47.6 million), with Palmeiras at R$159 million ($31.3
innovative OTT media service also made a notable impact, adding R$29 million ($5.7 million) to its revenue.Despite these achievements,
Brazilian clubs still lag behind European counterparts, generating about $285 million from marketing in 2023, compared to the billions in
Sports Value, Brazilian soccer is poised for a transformation
The traditional sponsorship models, heavily reliant on visual advertising, need an overhaul.Emulating successful strategies from leagues
like the NBA, which earns nearly US$1.7 billion from sponsorships, could elevate Brazilian soccer.This strategic shift emphasizes digital
