INSUBCONTINENT EXCLUSIVE:
Mercado Libre Inc., an Argentine company, has achieved a significant milestone
It ranks 57th globally on the 2024 Kantar BrandZ Top 100 Most Valuable Global Brands list.In 2022, MercadoLibre became the first Argentine
company to enter the ranking, securing the 71st position.In 2023, it was ranked again, slightly lower at 72nd place, but this year it has
climbed to within the top 60 brands worldwide, maintaining its status as the top brand in Latin America.Another notable mention from the
region is the Mexican brewery, Corona, which ranked 100th.Founded in 1999, Mercado Libre had grown to become the largest e-commerce platform
in Latin America by 2006.MercadoLibre Achieves New Milestone in Global Brand Value Rankings
driver of its early growth.Presently, Mercado Libre operates in 18 countries
Mercado Libre dominates its key markets Argentina, Mexico, and Brazil, showcasing pioneering success from its early efforts.Since 2012,
Mercado Libre has faced increased competition in its core e-commerce business, particularly from Amazon.In response, Mercado Libre has
diversified by expanding its product range and categories.Founded in 2003, MercadoPago has grown into a full-service fintech platform
serving B2C and B2B clients globally
Apple leads with a valuation of $1.0159 trillion, followed by Google, Microsoft, and Amazon.The list features a diverse range of companies
across technology, finance, and consumer goods, reflecting the dynamic nature of global brand value.
