INSUBCONTINENT EXCLUSIVE:
Achieving higher local value addition in electronic product manufacturing is one of the biggest challenges in India due to the absence of
electronic components.3 min read Last Updated : Jul 08 2024 | 10:45 PM IST
Chinese smartphone maker Xiaomi expects to double its device
Xiaomi operations in India, company President Muralikrishnan B said the company has shipped 250 million smartphones in the last 10 years,
in India, we have shipped 25 crore smartphones, 250 million smartphones and 35 crore devices overall across categories
This is between 2014 to 2024
Now that we're talking about the 10 years of tomorrow, we want to double our shipment to 700 million devices in India," Muralikrishnan told
products that are made in India
We are also exploring opportunities to localise various other AI IoT products
We are also committed to broadening and deepening competence localisation in India
We have discussed this in the past simpler products or just battery charger cables are already sourced in India," Muralikrishnan
localisation, we will go broader and deeper
In our total bill of material (BOM), the local non-semiconductor accounts for 35 per cent share, which is sourced locally
domestic value addition, net value addition was 18 per cent in the financial year (FY) 2023 and with our focus on deepening and broadening
estimate of Xiaomi's smartphone market share in India in the March 2024 quarter.Cybermedia Research estimates it to be marginally behind
was replaced by Samsung as the top player in the smart TV segment in the March quarter.It estimates Samsung's share to be around 16 per
We recalibrated our strategy and got back the growth momentum in the second half of 2023 when we got back on to the growth track
We have grown substantially faster than the market," he said.First Published: Jul 08 2024 | 10:45 PMIST
