INSUBCONTINENT EXCLUSIVE:
Google, Google Inc (Photo: Bloomberg)3 min read Last Updated : Jul 23 2024 | 7:51 AM IST
Google is planning to keep third-party cookies in
its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the
the world's most popular browser will limit their ability to collect information for personalising ads, making them dependent on Google's
informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time," Anthony Chavez, vice
Privacy Sandbox initiative aimed at enhancing online privacy while supporting digital businesses, with a key goal being the phase-out of
General Data Protection Regulation (GDPR), which stipulates that publishers secure explicit consent from users to store their cookies
Information Commissioner's Office as well as publishers and privacy groups on the new approach, while continuing to invest in the Privacy
Frontier Foundation, said cookies can lead to consumer harm, for instance predatory ads that target vulnerable groups
"Google's decision to continue allowing third-party cookies, despite other major browsers blocking them for years, is a direct consequence
of their advertising-driven business model," Cohen said in a statement.(Only the headline and picture of this report may have been reworked
by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)First Published: Jul 23 2024 | 7:51 AMIST
