INSUBCONTINENT EXCLUSIVE:
SearchGPT signals a closer collaboration between publishers and OpenAI
| Photo: Reuters3 min read Last Updated : Jul 26 2024 | 7:16 AM IST
OpenAI is venturing into a territory long dominated by Google with the
selective launch of SearchGPT, an artificial intelligence-powered search engine with real-time access to information from the
emerging services such as Perplexity — a search-focused AI chatbot firm backed by Amazon founder Jeff Bezos and semiconductor giant
sign-ups for the new tool, which is currently in the prototype stage and is being tested with a small group of users and publishers
Perplexity re-affirm search as a content engagement model but pressure Google to be better at its own game," Canaccord Genuity analyst
Statcounter.
SearchGPT will provide summarized search results with source links in response to user queries, OpenAI said in a blog post
managing how their content appears in SearchGPT results
search providers could face challenges of their own, with Perplexity already facing pending legal action from publishers like Wired and
Microsoft, through its early investment, adopted OpenAI technology for its Bing search engine, while Google rolled out AI-powered summaries
Reuters had earlier reported on OpenAI's plans around AI search in May.(Only the headline and picture of this report may have been reworked
by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)First Published: Jul 26 2024 | 7:16 AMIST
