INSUBCONTINENT EXCLUSIVE:
This acquisition marks a significant shift in the South American baking industry landscape.Initially announced in February 2024, the deal
that the combined entity would control up to 70% of the Uruguayan bread market.However, Bimbo and Pagnifique challenged this decision
(Photo Internet reproduction)After months of deliberation, the regulatory body reversed its decision in August 2024
This paved the way for the acquisition to proceed
The deal was finally completed on September 6, 2024.Pagnifique, founded in 1995, has built a strong presence in Uruguay
than 34 countries worldwide, employing over 139,000 workers
The merger has sparked mixed reactions
concerns about potential job losses and the impact on national bakeries.This acquisition reflects a broader trend of consolidation in the
Latin American food sector
Large multinational companies are increasingly acquiring local firms to expand their reach in emerging markets.As the dust settles, all eyes
