INSUBCONTINENT EXCLUSIVE:
Nigeria has unveiled an ambitious plan to transform its creative economy
the current state of the industry
Minister Hannatu Musawa presented the strategy at an investor roundtable in Lagos.The plan focuses on eight critical areas, including skills
development and policy frameworks
This figure lags behind other African nations like Morocco (2.7%) and Egypt (4.3%).The government hopes to change this through 14 key
These initiatives are grouped into four main pillars: technology, infrastructure, international promotion, and intellectual
(Photo Internet reproduction)The technology pillar includes launching a digital content creation tool program
of funding have historically hampered growth in the sector
This shows potential, but reaching $100 billion will require significant changes.The government has partnered with BigWin Philanthropy to
support job creation in the industry
achieve the ambitious goal
Experts warn that without robust intellectual property regulations, growth will be limited.Large investors are already pulling out of the
market due to these issues
It will require not just investment but also significant policy changes.The government must address piracy, improve funding access, and
If successful, this transformation could position Nigeria as a global leader in creative industries.However, the journey from $5 billion to
$100 billion is long and fraught with obstacles
Only time will tell if Nigeria can turn this ambitious vision into reality.
