[India] - SOM Distilleries debuts in K'taka with Woodpecker beer, eyes 1,600 cr sales

INSUBCONTINENT EXCLUSIVE:
SOM Distilleries stated that its beer is crafted from imported two-row barley
| Representational2 min read Last Updated : Sep 15 2024 | 2:02 PM IST Bhopal-based SOM Distilleries and Breweries debuted in the
The listed alcoholic beverage company targets sales of Rs 1,600 crore by financial year 2025, it told Business Standard. SOM Distilleries
launched two Woodpecker beer variants in the state: Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold brew
Both are available in bottles (650 millilitres, 330 millilitres), cans (500 millilitres, 330 millilitres), and draught (50 litres, 30
litres)
This innovation underscores our commitment to quality and innovation
We have already been making waves in Karnataka with our products over the past three years
Now, with Glide and Crest, we are taking our presence to the next level
chairman and managing director of SOM Distilleries and Breweries Limited. SOM Distilleries stated that its beer is crafted from imported
beer maker told Business Standard that it plans to build a new manufacturing plant by the end of FY25 in one of these states: Uttar Pradesh,
West Bengal, Telangana, Andhra Pradesh, or Tamil Nadu
The new plant can be built on a greenfield or brownfield site or through manufacturing tie-ups
The company is looking to invest about Rs 400 crore, including working capital. Additionally, SOM Distilleries plans to introduce a new
portfolio of Indian single malts to tap into the growing consumer demand
It aims for a 15 per cent market share in FY25.First Published: Sep 15 2024 | 2:02 PMIST