INSUBCONTINENT EXCLUSIVE:
Amazon | (Photo: Shutterstock)2 min read Last Updated : Sep 20 2024 | 10:24 PM IST
E-commerce major Amazon India has launched a new
generative AI-powered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
Rufus enables natural
language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or compare products, the
company said.
"Whether typing or speaking, customers can now enjoy a more intuitive shopping experience, further enhanced by AI-powered
tools like personalised recommendations and Alexa for seamless shopping assistance," Saurabh Srivastava, Vice President, Categories, Amazon
India said.
It has also introduced AI-Generated Review Highlights, which make use of Generative AI to provide concise summaries of
informed decisions with ease.
It also helps customers navigate specific product attributes, such as 'ease of use' by tapping on relevant
highlights, saving them t0he effort of sifting through multiple reviews.
The Amazon Great Indian Festival is set to start from September
27, 2024, with a 24-hour early access for Prime members.
In addition to deals by brands, Amazon is offering almost 25,000 new launches
coming from the top brands across electronics, mobile phones, TV, appliances, fashion, healthcare and other categories, Srivastava
said.
Earlier this week, Amazon India announced the launch of three new fulfillment centers in Delhi NCR, Guwahati and Patna.First
Published: Sep 20 2024 | 10:21 PMIST
