INSUBCONTINENT EXCLUSIVE:
Bengaluru-based alcobev giant Amrut Distilleries announced the launch of Bella
Image: Facebook2 min read Last Updated : Sep 21 2024 | 11:48 AM IST
Bengaluru-based alcobev giant Amrut Distilleries announced the launch
of Bella, a jaggery-distilled and matured single rum, at a media briefing
The company said the rum is 100 per cent crafted from nutrient and mineral-rich jaggery and sourced from the Sahyadri range in the Western
license from the Karnataka Excise Board, priced at Rs 3,500
Initially launched in the USA and Karnataka, it will expand to West Bengal, Haryana, and Maharashtra shortly, with plans for a pan-India
Its flavour combines chocolatey vanilla, green almond, and subtle citrus, finishing with a sweet, almondy touch.
Rakshit N Jagdale, MD,
Karnataka Excise which granted Amrut the first-ever license in India to distil jaggery single rum in 2012
primarily from molasses and sometimes cane juice
In 2013, Amrut introduced Two Indies Rum, blending Indian jaggery with Caribbean molasses, symbolizing a fusion of East and West
