INSUBCONTINENT EXCLUSIVE:
Samsung S24 Ultra (left); and Apple iPhone 16 Pro Max3 min read Last Updated : Sep 23 2024 | 10:43 PM IST
South Korean mobile giant
Samsung announced price cuts of 15-35 per cent on its flagship S24 range of mobile phones, launched in January
The price differential has now halved to Rs 14,900 compared to previous models in the same series
deals on all iPhone 16 models, depending on the model and the condition of the old phone, along with cash discounts on credit cards of up to
bring down the prices of all S24 models below those of the iPhone 16
For instance, the base S24 will be Rs 20,000 cheaper than the iPhone 16, and the S24 Ultra will be Rs 34,901 less expensive.
For both
companies, the festival season accounts for about 23 per cent of annual sales.
According to Counterpoint Research, overall smartphone
sales are expected to grow by 3-4 per cent this year, but the high-end market (phones priced above Rs 45,000) is projected to grow by 15-16
Apple and Samsung dominate this segment, accounting for 90 per cent of the sales, with Apple capturing two-thirds of the market and Samsung
holding most of the remainder.
For Samsung, the focus is on protecting its turf among Android users in the Rs 30,000-45,000 market
segment, where it holds a 40-45 per cent share
Pathak, research director at Counterpoint Research
many pincodes showing no availability
It will take a few months before they are assembled domestically
Meanwhile, the prices of these models have already been adjusted downwards
In contrast, the iPhone 16 and iPhone 16 Plus, which are made in India, do not face supply shortages.First Published: Sep 23 2024 | 10:42
