INSUBCONTINENT EXCLUSIVE:
Saurabh Srivastava, vice president, categories, Amazon India5 min read Last Updated : Sep 23 2024 | 11:32 PM IST
Amazon India has added
three new fulfilment centres to its existing pan-India operations network, which consists of over 43 million cubic feet of storage space,
sort centres in 19 states, and about 2,000 delivery stations.
Amazon India is making significant investments and scaling up its operations
network as it prepares to serve millions of customers throughout India during the upcoming festive season.
To meet the festive demand this
year, Amazon India has added three new fulfilment centres to its existing pan-India operations network, which includes over 43 million cubic
feet of storage space and sort centres in 19 states
It also has about 2,000 delivery stations, Amazon Air service, and partnerships with Indian Railways and India Post
this year to be the biggest ever
AGIF 2024 will start on September 27, with 24 hours of early access for Prime members.
To meet the festive demand, it has increased the
number of sellers from 14 lakh to 16 lakh in the past few months
There will be more than 25,000 new product launches across categories on the Amazon platform
The company has also created over 110,000 seasonal job opportunities.
In 2023, 5,000 new products were launched from top brands across
Srivastava.
Amazon's rival Flipkart witnessed a record 1.4 billion customers visiting its platform during its flagship festival sales
The firm has introduced AI-Generated Review Highlights, leveraging GenAI to provide concise summaries of customer reviews
This feature gives customers quick insights into product sentiment and key attributes, allowing them to make more informed decisions with
ease.
The company has also launched Rufus in beta, a conversational shopping assistant powered by generative AI
Rufus enables natural language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or
compare products.
E-commerce companies and online sellers are expected to ship merchandise worth $12 billion to consumers in India this
festive season, up 23 per cent compared with about $9.7 billion last year, according to data from market research firm Datum
Intelligence.Selling fee reduced
Srivastava said that Amazon India has reduced selling fees by up to 12 per cent across various categories
The aim is to deepen the partnership with sellers of all sizes
This will enable sellers to expand their product portfolio on Amazon and grow their business.
Customers can get offers from brands
is a 10 per cent instant discount with SBI debit and credit cards and credit EMI
Prime members can get 5 per cent unlimited cashback on shopping with their Amazon Pay ICICI Bank credit card.
Srivastava said brands and
sellers are expected to offer discounts of up to 80 per cent on products across categories such as fashion and beauty, home and kitchen, and
electronics and appliances
with exclusive deals and up to 70 per cent off on a specially curated selection.
Amazon is also observing increasing demand from customers
in Tier-II and Tier-III cities
He said that Amazon's core is to provide a wide selection
It delivers 19 crore products across the country.
According to industry sources, 15-20-minute deliveries provided by players such as Zepto,
Instamart, and Blinkit are taking a significant portion of sales away from Flipkart and Amazon.
However, Srivastava said that Amazon Prime
Now we are into same-day delivery or 4-6 hour delivery of products
We are constantly pushing the envelope on that
platforms may set a higher bar for accepting returns than in previous festive seasons to maintain margins, Srivastava said the firm has not
playing field for both customers as well as sellers
Also, the return policy for a product like a diaper would be different from that of a phone or a food item.First Published: Sep 23 2024 |
