INSUBCONTINENT EXCLUSIVE:
this surge to the expanding digital advertising market in Latin America.Founded in 1999, the Argentine company has become the most valuable
Mercado Libre has skillfully leveraged its competitive advantages, positioning itself to capture 3.5% of the Latin American advertising
an average of 5% from 2024 to 2026
boasts impressive profitability, with estimated EBIT margins between 70% and 80%.In 2023, ad revenue already accounted for over 20% of the
expansion.These include lower market penetration compared to giants like Amazon and the absence of a streaming service offering.As Mercado
Libre continues to evolve, its journey from an e-commerce platform to a digital advertising powerhouse exemplifies the dynamic nature of
