INSUBCONTINENT EXCLUSIVE:
Manish Gupta, CEO, Fragrances and Accessories Division, Titan Company3 min read Last Updated : Sep 26 2024 | 12:26 AM IST
SKINN, the
The company said it would also roll out a new range of Fastrack perfumes
With these launches, SKINN is looking to onboard about 2.5 million customers by the end of FY25
quality, affordable pricing, and versatile fragrance options, we aim to make premium fragrances accessible to a wider, younger audience
without compromising on quality
about 15 per cent).
According to market reports, the Indian perfume and deodorant market is valued at roughly Rs 10,000 crore, of which
perfumes account for Rs 4,500 crore and deodorants Rs 5,500 crore
The organised perfumes category is estimated at around Rs 2,500 crore.
The SKINN 24Seven line offers variants including Aqua, Woody,
Floral, Caramel, and Amber
Each fragrance is priced at Rs 1,745 and comes in a 100-millilitre bottle
upcoming perfumes are a mix of several notes, and each fragrance is designed to last six to eight hours.
Gupta told Business Standard
that in addition to the 24Seven line, it is set to launch a new collection of Fastrack perfumes
The men's range will include Night Out, Ease, and Rush, while the women's collection will feature Girl Boss, Lush, and Wander
All are priced in the range of Rs 845.
On other direct-to-consumer (D2C) fragrance brands like Park Avenue, Secret, Yardley, and others,
We worry about our customers and would like to keep offering them our products and a reason to upgrade
Kolkata, Pune, Ahmedabad, and Mumbai
Currently, kiosks are operational in Kolkata and Dehradun.First Published: Sep 26 2024 | 12:26 AMIST
