INSUBCONTINENT EXCLUSIVE:
A few members of the Flipkart leadership team at the official BBD 2024 kick-off event5 min read Last Updated : Sep 27 2024 | 11:55 PM
IST
At the stroke of midnight when the biggest festival season sales went live, millions of online shoppers logged in to grab the best
the thrill of the annual event
Executives explained that while war rooms are set up closer to the sales, warlike preparations go into it almost 12 months in advance to
As the wishmasters set off to fulfill last-mile customer demands, Geo+Mqube band played in the background
up over 20 war rooms compared to about 10 last year
These span across several floors each equipped with real time data dashboards that provide live updates on website traffic, sales
Srivastava, vice president, categories, Amazon India
Back from an Europe trip earlier this week, he straight headed to the Bengaluru headquarters of Amazon to steer the sales.
In an
So, the intensity and the scope of war rooms has increased
Teams across the globe are working closely to make sure the customer expectation is met at a time when rival Flipkart is competing fiercely
on its own version of the sales--Big Billion Days.
To meet the festival demand this year, the Jeff Bezos-founded online major added three
new fulfilment centres to its existing pan-India operations network
Over 43 million cubic feet of storage space and sort centres across 19 states as well as 2,000 delivery stations are what make up this
price segments on day zero of the AGIF
Watches have seen 8X growth and premium watches witnessed 10X growth versus business as usual.
At Flipkart, employee wellness and
engagement are getting attention, according to executives
Several initiatives have been curated including games, fun leadership interactions and recreational activities
demand, Flipkart has launched 11 new fulfilment centres and created over 100,000 jobs across over 40 regions
Harsh Chaudhary, head of growth (vice-president), Flipkart
Flipkart is seeing high consumer demand for electronics on its quick-commerce service called Minutes after BBD kick off.
Besides Amazon
and Flipkart, others too are experimenting with the festival sales
At the Meesho office in Bengaluru, for instance, the atmosphere is electric as the team gears up for its Mega Blockbuster Sale
Efforts are in full swing, with employees closely tracking real-time metrics
Here too, meeting rooms are not only equipped with the tools needed to ensure the sale runs smoothly but are stocked with snacks, energy
sellers are expected to ship merchandise worth $12 billion to consumers in India this festive season, up 23 per cent compared with about
decorations, delicious food, and team members dressed in ethnic attireFirst Published: Sep 27 2024 | 7:36 PMIST
