INSUBCONTINENT EXCLUSIVE:
Pluckk | Source: X (@OfficialPluckk)2 min read Last Updated : Sep 28 2024 | 10:45 PM IST
Pluckk, a fresh food delivery platform, has
acquired a 100 per cent stake in Upnourish, a nutrition and wellness brand that sells plant-based supplements and meal replacement products
The $1.4 million deal is part of Pluckk's strategy to add nutrition-focused offerings to its portfolio, with growing consumer demand for
synergy between the two lies in their shared customer base and focus on health products
to enhance its product range with plant-based proteins, vegan options, and meal replacements.
Pluckk's sales are divided across several
channels, with 10-20 per cent coming from direct sales, 40-50 per cent from quick commerce platforms, 20-30 per cent from e-commerce, and
10-15 per cent through offline retail
per cent of consumers, especially millennials, plan to increase their fresh fruit and vegetable consumption in the next six months
Separately, another report highlights that nearly 63 per cent of global consumers, primarily millennials, are shifting to direct-to-consumer
In India, 65 per cent of consumers now buy directly from brands' websites, with food and beverage products accounting for 38 per cent of
these purchases.
Having recently achieved an annual recurring revenue (ARR) of Rs 100 crore, the company plans to double this figure in
the coming year through geographic expansion and deeper market penetration.First Published: Sep 28 2024 | 7:06 PMIST
