INSUBCONTINENT EXCLUSIVE:
Consumer spending worldwide will increase by 5.5% in 2025, according to a new report by NielsenIQ
This uptick aligns with expectations of lower inflation rates in the coming year.Most countries have seen a downward trend in monthly
inflation rates for consumer goods
Year-over-year growth has dipped below 2 percent in many regions, signaling economic stabilization.New consumers will drive approximately
32% of the spending growth in 2025, mirroring figures from 2024
Increased purchasing power among existing consumers will likely fuel the remaining expansion.NielsenIQ experts describe these growth
The market research firm notes a shift in consumer habits over the past six months.Global Consumer Spending Set to Rise in 2025: NielsenIQ
(Photo Internet reproduction)Insights from NielsenIQLauren Fernandes, VP of Global Thought Leadership at NIQ, observed a change from
cautious to intentional spending
Consumers show a willingness to spend more while remaining aware of potential economic fluctuations.Essential goods like housing, food, and
transportation will benefit most from this spending increase
These categories are expected to account for 49% of total spending growth in 2025.Discretionary categories such as travel and dining out
will also see increased consumer spending
This trend suggests growing consumer confidence in non-essential purchases.The report highlights a balanced approach to spending, with
consumers maintaining awareness of economic conditions
businesses planning their 2025 strategies
Companies may need to adapt their offerings to meet evolving consumer preferences and spending habits.As global economies continue to
recover, this projected increase in consumer spending could signal broader economic growth
However, businesses and consumers alike will likely remain vigilant to potential market changes.
