INSUBCONTINENT EXCLUSIVE:
Kay Beauty, Katrina Kaif (Instagram: Kay Beauty)2 min read Last Updated : Oct 01 2024 | 3:18 PM IST
A quick look into the state of
celebrity-backed brands in India reveals that while some have strongly resonated with the audience, others are struggling to survive despite
29.2 per cent to Rs 243.75 crore during the financial year 2023-24 (FY24)
operations in the first nine months of FY24
While this marks a notable increase from Rs 11 crore in FY23, the brand reported a loss of Rs 25.1 crore at the EBITDA (Earnings Before
Interest, Taxes, Depreciation, and Amortisation) level.
Alia, Katrina & Hrithik ace the race
On the contrary, Katrina Kaif-owned Kay
Beauty is a hit among skincare enthusiasts
In contrast, Kay Beauty, in partnership with Nykaa, claims to have over 1.5 million customers.
Likewise, actress Alia Bhatt's kidswear
brand, Ed-a-Mamma, saw its revenues jump four times to Rs 16.2 crore in FY22
Recently, Mukesh Ambani-owned Reliance Retail acquired a majority stake in the brand
Another thriving brand is Hrithik Roshan-backed HRX, which recently crossed the revenue mark of Rs 1,000 crore.
Experts believe that one
