INSUBCONTINENT EXCLUSIVE:
Secret Alchemist announces Samatha Ruth Prabhu as newest co-founder
(Photo: Secret Alchemist)2 min read Last Updated : Oct 04 2024 | 11:42 AM IST
South Indian actress Samantha Prabhu has invested in D2C
wellness startup Secret Alchemist and joined it as a co-founder, the company announced on Thursday
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Investing in holistic wellness
Aromatherapy-based wellness brand Secret Alchemist
was founded in 2021 by Ankita Thadani and Akash Valia
Inflection Point Ventures, with participation from Pharmeasy founder Siddharth Shah and Plix founder Rishubh Satiya, the report added
The investment holds key significance because of the upcoming festive season.
Celebrities turn into investors
In 2023, a record number
of celebrities turned investors with at least 19 personalities taking a bite of as many as 26 startups
In July, Olympian PV Sindhu joined the wellness brand Hoop as an investor and brand ambassador
Other noted celebrity investors include Amitabh Bachchan and Siddarth Malhotra and they both made headlines for becoming early investors in
Tendulkar holds an undisclosed stake in ed-tech firm Uacademy; Kohli invested in Digit Insurance, which recently went public
Kohli also co-owns the clothing brand Wrogn
Olympic gold medalist Neeraj Chopra owns a stake in the regional language streaming platform Stage.First Published: Oct 04 2024 | 11:42
