[India] - Google to show ads in Search's AI-generated Overviews: Details

INSUBCONTINENT EXCLUSIVE:
Google Search AI Overviews2 min read Last Updated : Oct 04 2024 | 11:40 AM ISTGoogle is introducing product advertisements in some of its
AI Overviews
the user can purchase
been experimenting with advertisements in AI Overviews since May and is now beginning to roll them out
Additionally, Google is changing the formatting of AI Overviews
After testing in August, the company will now feature cited webpages more prominently on the right side of summaries, as this change has
reportedly led to an increase in traffic to the supporting websites compared to the previous layout.Click here to connect with us on
For context, Microsoft also displays advertisements in its Copilot chatbot. Google is also introducing AI-organised search pages, which
will present a customised results page with relevant information rather than just a list of links
This feature is currently available exclusively on mobile in the US for searches related to recipes and meal ideas.What are AI
Overviews? AI Overviews provide users with concise summaries of information pulled from various sources on the web
By leveraging artificial intelligence, these overviews highlight key points and insights related to a user's query, making it easier to
grasp complex topics quickly
The feature also includes cited webpages, allowing users to access additional details directly from reliable sources
It was announced at the Google for India event that AI Overviews in Search will be expanded to include Telugu, Tamil, Bengali, and Marathi
These AI Overviews is already available in Hindi. Other notable features include AI-generated summaries of reviews in Google Maps and a
new AI Overview with a video option for Search
This experimental feature, currently available in Search Labs, allows users to record a video using Google Lens within the Google app,
providing AI-generated overviews based on the video's context.First Published: Oct 04 2024 | 11:40 AMIST