INSUBCONTINENT EXCLUSIVE:
In January 2023, Safex Chemicals invested Rs 100 crore in AgCare Technologies
| Representative Photo: Shutterstock2 min read Last Updated : Oct 05 2024 | 4:41 PM IST
Safex Chemicals-backed AgCare Technologies has
started an online marketplace 'Golden Farms' to digitise agricultural input supply chain in India.
In January 2023, Safex Chemicals
invested Rs 100 crore in AgCare Technologies.Click here to connect with us on WhatsApp
"Delivering to over 16,000 PIN codes, the mobile
app allows customers to procure inputs required in agriculture directly from manufacturers, ensuring better pricing and higher product
quality," Safex said in a statement.
The platform is set to make the procurement process more streamlined, transparent, and accessible to
customers across rural India.
Currently, the app offers 22 agrochemical products, with herbicides making up 35 per cent and insecticides
extensive dealer network ensures widespread availability of agriculture related products, enabling the company to serve a large customer
base.
Safex Chemicals Founder-Director S K Chaudhary said, "Golden Farms represents a tremendous opportunity for us to scale the business
and serve a market that has historically been fragmented and underserved."By delivering to over 16,000 PIN codes, the platform aims to
unlock value for the manufacturers and dealers while improving efficiencies across the board, he said.
"With our dealer network already
surpassing 16,000 and our growth plans targeting a CAGR of 20-25 per cent over the next five years, we see Golden Farms becoming the go-to
platform for all agricultural input purchases in India," Chaudhary said.
The mobile app supports purchases ranging from 10 litres to
10,000 litres, catering to all sizes
Additionally, the app provides real-time updates on weather, mandi prices, and personalised crop advice, ensuring that customers receive
region-specific information to optimise their farming operations.
The platform also incorporates real-time inventory management, helping
dealers monitor stock levels efficiently and avoid losses due to unsold products.(Only the headline and picture of this report may have been
reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)First Published: Oct 05 2024 |
