INSUBCONTINENT EXCLUSIVE:
Amul has a turnover of Rs 80,000 crore and is now ranked as the strongest dairy and food brand globally, owned by 3.6 million farmers, he
claimed.2 min read Last Updated : Oct 06 2024 | 12:04 PM IST
Managing Director of AMUL and Gujarat Co-operative Milk Marketing Federation
Ltd (GCMMF) Jayen Mehta said AMUL's recently launched milk in US has been "highly successful" and they are now ready to enter the European
market, which would mark a historic moment for the brand.
Delivering the 11th Dr Verghese Kurien Memorial Oration on "AMUL Model:
Transforming Lives of Million" organised by a private business management institute here on Saturday, Mehta said "India is now the largest
milk producer in the world and is set to produce one-third of the world's total milk in the coming years", XLRI in a statement said.Click
launch of milk in the US, Mehta said it has been "highly successful", and they are now ready to enter the European market for the first
time.
To stay relevant, Amul focuses on offering protein-rich, organic, and chemical-free products that customers trust, while
continuously expanding their capacity and infrastructure, he said while praising the ecosystem developed by Dr Kurien, founder of
AMUL.
Mehta said "If India could offer a gift to the world, it would be the cooperative working systema gift Dr Kurien gave us
His belief in cooperation has sparked a new revolution in India."Amul collects over 31 million litres of milk daily, with 107 dairy plants
across India and over 50 products, Mehta said, adding that 22 billion packs are sold annually.
Amul has a turnover of Rs 80,000 crore and
is now ranked as the strongest dairy and food brand globally, owned by 3.6 million farmers, he claimed.
Addressing the gathering, Nirmala
Kurien daughter of Dr Verghese Kurien, said more than half a century ago her father dared to dream that a milk-deficient country could one
day become self-sufficient
Today, India stands as the world's largest producer of milk, she added.
Director of XLRI Jamshedpur Fr S George said Dr Verghese Kurien's
life was characterized by a commitment to making a difference.First Published: Oct 06 2024 | 12:03 PMIST
