INSUBCONTINENT EXCLUSIVE:
The fresh capital will be deployed into expanding Frammer's offerings into sports and entertainment
Image: Linkedin2 min read Last Updated : Oct 07 2024 | 8:48 AM IST
Video content creation platform Frammer AI has announced securing a $2
million (around Rs 16.8 crore) investment from Lumikai, which invests in gaming and interactive media platforms.
The fresh capital will be
deployed into expanding Frammer's offerings into sports and entertainment and investing in data-training for its areas of focus
The funds will also be used to expand its tech team to meet the increasing demand, according to a company statement.Click here to connect
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Frammer provides transcript and captions for each video, identifies the most interesting segments to generate
just one click, Frammer can convert a half-hour video into 35 short packages in approximately five minutes," the statement said.
Frammer
AI names The India Today Group, Zee News, and insurance giant Acko among its clients
The company has also recently been named the AI content partner of Brightcove, a US-listed company that provides streaming services
globally.
Frammer AI has been founded by three former employees of media group NDTV -- Suparna Singh, Arijit Chatterjee and Kawaljit Singh
Suparna Singh is former president and CEO of NDTV Group.
"The need for--and interest in--short-form video has never been higher," Suparna
Singh, CEO and co-founder of Frammer AI, said.
Lumikai founding partner Salone Sehgal said, "In a world where brands, enterprises, and
media houses must consistently engage audiences through social media, Frammer AI's impressive client roster is testament to the value of
their solution," she said.(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of
the content is auto-generated from a syndicated feed.)First Published: Oct 07 2024 | 8:48 AMIST
