INSUBCONTINENT EXCLUSIVE:
Milan Partani, General Manager, User Growth, Meesho4 min read Last Updated : Oct 07 2024 | 5:25 PM IST
Meesho said it witnessed an
orders rising over 40 per cent compared to last year
Further, during the sale period, the e-commerce platform saw a notable spike in engagement, achieving over 30 million app downloads.
The
platform achieved 1.45 billion customer visits, with about 45 per cent of shoppers hailing from Tier-IV cities
During the sale, the company reached customers in remote locations such as Ranaghat (West Bengal), Neyyattinkara (Kerala), Bhadohi (Uttar
Pradesh), Sangareddy (Telangana), Sivasagar (Assam), Jaynagar (Bihar), and Naugarh (Uttarakhand), as well as in major metro cities like
Delhi, Mumbai, Hyderabad, and Bengaluru
Further, as consumers increasingly embrace digital shopping, prepaid orders surged by an impressive 117 per cent
This reflects a significant shift in customer preferences towards digital payment options in Tier-II and beyond.Click here to connect with
Home and kitchen saw a 105 per cent increase Y-o-Y, beauty and personal care rose by 60 per cent, while kids and baby essentials grew by 75
Shoppers filled their carts with popular items like kurtis, mobile cases, and artificial plants.
Catering to the growing demand for
branded products, Meesho Mall witnessed 2-times growth in orders
This highlights its growing popularity among users in Tier-II+ regions
Brands like Mars achieved phenomenal growth of over 4-times, while Denver saw growth exceeding 2-times
Blockbuster Sale also provided sellers with a unique opportunity to expand their customer reach and grow their businesses
This year, about 40,000 sellers became lakhpatis during the sale event
During the Mega Blockbuster Sale, Meesho said that more than 25,000 sellers achieved success by doubling their revenue compared to their
to reach Rs 100,000-120,000 crore in gross merchandise value (GMV), according to an analysis by Redseer Strategy Consultants
The latest analysis forecasts 20 per cent Y-o-Y growth, fuelled by high pent-up demand and a premiumisation wave.
E-commerce firm Myntra
is also hosting the Big Fashion Festival
With 120 million visitors during early access and Day 1, Myntra saw customers exhibiting high shopping intensity across core fashion and
At the kick-off of the sale event, Myntra witnessed 15 times new users over business-as-usual (BAU) joining the platform
It saw a 2 times spike in orders per minute (OPM) at peak compared to last year, in the opening hour of the event.
E-commerce firm
Flipkart recorded 330 million user visits during early access and Day 1 combined, during the Big Billion Days (BBD) 2024 sales event
The BBD was held on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers.
The month-long Amazon
Great Indian Festival (AGIF), which started on September 27, said the first 48 hours of AGIF 2024 have been the best ever, with nearly 110
million customer visits and over 8,000 sellers surpassing Rs 1 lakh in sales.First Published: Oct 07 2024 | 5:14 PMIST
