INSUBCONTINENT EXCLUSIVE:
Adobe Content Authenticity web app3 min read Last Updated : Oct 09 2024 | 12:40 PM IST
Adobe has announced a new free-to-use web app
called Adobe Content Authenticity to help creators protect and receive attribution for their work using Content Credentials
Content Credentials for digital content will be attached metadata carrying details about the creator and sharing context about how the
content was created and edited
Additionally, the app will allow users to indicate if they do not want their content to be used for training generative artificial
integrity of their work while enabling a new era of transparency and trust online
The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater
free public beta in the first quarter of 2025.Adobe Content Authenticity: Details
Adobe mentioned that the Content Authenticity web app
has been developed in close collaboration with creators
By allowing creators to add Content Credentials to their digital work, such as images, audio, and video files, the web app not only protects
supported by Adobe Creative Cloud apps such as Photoshop, Lightroom, and Firefly
The new web app will integrate with these applications and others, serving as a centralised hub for managing Content Credentials
preferences.
With the Adobe Content Authenticity web app, creators can apply Content Credentials in batches to sign their digital work
They also have the ability to control what information is included in Content Credentials, such as their name, website, and social media
With the Generative AI Training and Usage Preference feature in the web app, creators can also add a signal within the Content Credentials
if they do not want their content used by or to train other generative AI models.
Adobe stated that Content Credentials applied with the
web app remain connected to the content throughout its lifecycle and can be recovered even if the provenance information is removed
Content Credentials, such as digital fingerprinting, invisible watermarking, and cryptographically signed metadata, remain intact even if
someone takes a screenshot of the content.First Published: Oct 09 2024 | 12:12 PMIST
