INSUBCONTINENT EXCLUSIVE:
Darpan Sanghvi (Left) - Deep Bajaj (Right)3 min read Last Updated : Oct 11 2024 | 12:49 AM IST
Beauty and personal care conglomerate Good
Glamm Group has completed the acquisition of Sirona Hygiene for Rs 450 crore (approximately $60 million) in an all-cash deal, marking one of
the largest cash exits for a direct-to-consumer (D2C) startup in India, especially in the FemTech space.
Co-founders Deep Bajaj and Mohit
Bajaj had stepped down from their active roles early this year and have now resigned as active directors too, paving the way for a new
chapter in Sirona's journey.Click here to connect with us on WhatsApp
Darpan Sanghvi, group founder and CEO, Good Glamm Group said the
resulting in early financial gains.
Founded in 2014-15, Sirona offers a range of products that cater to women from puberty to menopause
The brand has introduced innovations such as PeeBuddy, stand-and-pee device for women and products like herbal period pain patches,
Sirona through primary and secondary investments, delivering substantial returns of 6x to 20x for early angel and seed investors
Since then, Sirona has tripled its revenues in just 24 months
Their pay it forward arm Sirona Foundation also educated over 100,000 girls on the importance of menstrual hygiene and donated over 10,000
cups to women in need during this period.
Sirona has seamlessly integrated technology into its products, launching India's first WhatsApp
period tracker and building a vibrant online community through its app
It has also taken bold steps to enhance feminine hygiene accessibility, installing feminine hygiene vending pods at Delhi airport
there were moments of struggle, doubt, and hardship
