INSUBCONTINENT EXCLUSIVE:
The sale bookings value of these 334 units is Rs 825 crore.2 min read Last Updated : Oct 13 2024 | 3:57 PM IST
Realty firm ATS Homekraft
has sold entire around 340 luxury homes in first phase of its new project on Dwarka Expressway, Gurugram for Rs 825 crore on strong demand
from end-user customers.
ATS Homekraft, a flagship company of ATS group, has launched premium residential project 'Sanctuary 105' along
the Dwarka Expressway in Sector 105 early this month.Click here to connect with us on WhatsApp
The company received good response from the
end-consumers and has been able to sell the entire 334 units launched in phase 1 of this housing project, which is spread over 13 acres
these 334 units is Rs 825 crore.
Udaivir Anand, Managing Director of ATS Homekraft, said the company launched this new luxury housing
project at an affordable rate to target end-users and first time homebuyers.
Post-COVID, he said, the Gurugram market has seen many new
projects in a price bracket of more than Rs 5 crore per apartment.
"There has been very less supply in below Rs 5-crore category
We have tried to address this gap," Anand said.
Each tower only has two apartments per floor.
Anand said the company will develop around
750 apartments in this project which has a built up area of 23 lakh square feet and a saleable area of over 16 lakh square feet.
He said
the company would also develop 1.3 lakh sq feet high-street retail space within this project.
The construction work has started in this
project.
ATS Homekraft is an aspirational housing venture platform of the ATS Group and counts HDFC Capital as an equity partner.
Anand
said ATS Homekraft will be launching more projects this fiscal year to tap strong housing demand across major cities in
India.
Gurugram-based real estate brokerage firm V S Realtors (I) Pvt Ltd founder and CEO Vijay Harsh Jha attributed the complete sold-out
of this new project on Dwarka Expressway within few days to the brand value of ATS Homekraft and also lucrative price offered by the company
compared to other players in the same market.
ATS Homekraft's parent company ATS Group has delivered more than 5 crore (50 million) sq ft
till date and has 3 crore sq ft area under development across Delhi-NCR, Punjab and Mumbai markets.(Only the headline and picture of this
report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)First
Published: Oct 13 2024 | 3:57 PMIST
