INSUBCONTINENT EXCLUSIVE:
IST
Delightful Gourmet, which owns Licious, the direct-to-consumer (D2C) meat and seafood brand, has acquired Bengaluru-based offline
retailer My Chicken and More in a cash and equity deal
currently reaches 4 million households
co-founders of Licious, said that My Chicken and More has achieved impressive revenue per store, profitability, and supply chain efficiency,
making it a well-run operation
Between 2021 and 2023, the brand expanded from 10 to 23 outlets, generating revenues of Rs 110 crore in 2023
It processes between 1.6 million and 1.8 million orders annually, with some stores attracting an average monthly footfall of 10,000 to
serving nearly 1.2 million consumers monthly through the Licious app
Its flagship loyalty program, Infiniti, has amassed 2 lakh weekly active subscribers, contributing to 58 per cent of monthly business
Operating from five processing centres, Licious serves 20 cities through 100 delivery centres.
Licious is now doubling down on building an
omni-channel network, with the intention to open 500 offline stores in key markets over the next few years.First Published: Oct 14 2024 |
