INSUBCONTINENT EXCLUSIVE:
co-founder Vivek Gupta.Click here to connect with us on WhatsApp
This cash and equity deal will give online retailer Licious a solid
physical foothold in Bengaluru, taking the total number of stores to 26
reaches 4 million households currently
player.
Between 2021 and 2023, the brand expanded from 10 to 23 outlets, generating revenues of ~110 crore in 2023
It processes between 1.6 million to 1.8 million orders annually
Its flagship loyalty program Infiniti has amassed 2 lakh weekly active subscribers, contributing to 58 per cent of monthly business
Operating from five processing centres, Licious serves 20 cities through 100 delivery centres.
Licious is now doubling down on building
