GameFly to shutter streaming service this month

INSUBCONTINENT EXCLUSIVE:
GameFly, the video game rental company, will be shutting down its streaming service at the end of the month, Varietyreportedearlier this
week
This closure comes just over three years after the streaming service launched in 2015. GameFly, the no-console streaming service for
gamers,offered packages for $7 and $10 per month that gave users unlimited access to titles — as long as they had a smart TV like an
Amazon Fire or Samsung Smart TV, in addition to a controller and access to the internet
Just as GameFly original snail-mail rental service for games mimicked Netflix from days of yore, many touted the streaming service as the
Netflix of gaming. Support for the service will be maintained through the end of August and accounts will not be charged for the service
after that date, according toVariety
But peoplecan still rent physical games (and movies) from the company for $9.50 per month (one rental at a time) or $13.50 per month (two
rentals at a time.) This news comes about three months after EA acquired the technology and team membersfromGameFly cloud gaming division
— a division that helped make it possible to save your progress to the cloud while gaming on the streaming service
But the acquisition did not include GameFly streaming service. &We acquired the team in Israel and the technology they&ve developed, we did
not acquire the Gamefly streaming service,& an EA spokesperson toldVariety.&We have not been involved in any decisions around the
service.& TechCrunch reached out to GameFly for comment but the company did not respond by the time of publication regarding the reasons
behind this closure. Meanwhile, the world of streaming games appears to be continuing on just fine
Sony PlayStation Now continues to add titles to its service,French startup Blade streaming service is expanding availabilitythis week in the
U.S
and EA itself announced at E3 this summer plans to start work on its own streaming service.