Russian State Media Sees Audience Numbers Fall in 2024

INSUBCONTINENT EXCLUSIVE:
Russian state media and pro-Kremlin news outlets saw their website audience numbers drop by as much as 30% in 2024, the independent news
outlet Mozhem Obyasnitreported Thursday, citing rankings by media research organizations.According to the Russian web analytics service
4.3 million last year.Moskovsky Komsomolets, another tabloid, placed second with a 22% drop in website visits from 2023 to 2024, Mozhem
Obyasnit said without citing the figures.Both publications also have a print circulation and are sold at newspaper and magazine kiosks
throughout Russia and abroad.The news website Gazeta.ru had a 14% decline in visitors last year, followed by the broadcaster NTV with 13%,
the state news agency RIA Novosti with 12% and Lenta.ru with 11%.Television also showed signs of a dropoff in audience numbers as the year
week of Dec
9-15, the outlet said, citing data from the research company Mediascope.The fall in audience numbers comes as the Russian
authoritiesallocated a record 137.2 billion rubles ($1.3 billion) to state television, news agencies and newspapers for 2025.