INSUBCONTINENT EXCLUSIVE:
Uber could be about to get its first serious competition in the UK, as Indian ride-sharing app Ola has announced it will be bringing its
service to British shores.Already established in India and Australia, Ola will offer competition to an Uber service which, up until now, has
existed relatively unchallenged outside of the more standard taxi offerings.Ola says it plans to launch its service in the UK before the end
of the year, with South Wales and Manchester having already granted licenses for the firm to operate from September.Cardiff, Newport and the
Vale of Glamorgan will be the first areas where Ola will operate.According to Reuters, Ola plans to bring its service to more cities and
London's famous black cabs, as well as adding more transport options in the future
If it comes to fruition, it would have a more diverse offering that Uber does in the UK, but it could spur the market leader to follow
suit.Like-for-likeFrom speaking to our TheIndianSubcontinent colleagues in India, there's very little to pick between the two services -
however Ola was first to bring Ola Bike, Auto Rikshaws and car pooling to India, but Uber quickly caught up.Whether Uber and Ola will see
fit to bring a motorbike option to the UK remains to be seen, but given the lack of such a service here already it might be a tougher sell
to the audience.In India, Ola also has a membership program called Ola Select, which lets commuters ride without surge pricing, skip booking
queues and provides access to "prime" cars at "mini" prices
It also has a Ola Share Pass that saves you even more money on car pooling.If Ola can bring these features to the UK it will be great news
for those who use Uber and ride-sharing apps frequently, by offering more choice and possibly improving the deals for the drivers signed up
