Lombard Odier Bets on Brazil’s Wealth Surge With Artisanal Banking Strategy

INSUBCONTINENT EXCLUSIVE:
emphasized patience over shortcuts, contrasting rivals like UBS and Julius Baer that expanded via buyouts
global exposure in hard currencies and sustainability-linked assets
This approach appeals to entrepreneurs wary of local risks.Marc Braendlin, head of Latin American markets, revealed the bank aims to capture
a significant portion of its global assets under management in Brazil
(Photo Internet reproduction)It avoids mass-market tactics, focusing instead on personalized succession planning and tax optimization for
the strategy mirrors its past mergers, favoring cultural alignment over rapid expansion
trends.Rochat admits competing with local yields remains challenging