INSUBCONTINENT EXCLUSIVE:
Shein, the Chinese fast-fashion leader, is doubling down on its expansion in Brazil, aiming to reshape the local retail market
Sellers pay a 16% commission on product prices, plus logistics fees based on weight
Shein expects local sellers and production to contribute 85% of total sales by 2026.To support this goal, it collaborates with 300 local
factories and aims to partner with 2,000 by 2026
supply chain for Brazil and Latin America.The company has invested $750 million in local production
Its centralized logistics system ensures efficient delivery nationwide while reducing costs for nearby regions like Santa Catarina.Shein
Targets 50,000 Sellers in Brazil Amid Aggressive Regional Growth Plans
(Photo Internet reproduction)However, Shein faces challenges as Brazil recently imposed taxes on imports under $50, narrowing its price
advantage over competitors like Renner and C-A
while expanding its product categories and leveraging data-driven insights into fashion trends
Its aggressive growth highlights shifting market dynamics in Brazil but also underscores challenges from rising costs and regulatory
